This project was set by Studio PSK to rebrand a company for the year 2050, considering the possible 
technologies and touchpoints available to brands in the future. I chose the Metropolitan Police and hoped 
to produce a solution that would tackle some of the issues they currently face. Mainly, budget cuts, lack of 
officers and a general lack of digital presence. I created a two part solution, part one being an out of home AI
 chatbot named MetBot. Its functions would range from crime deterrence to general policing. Part two is a 
personal Met network titled MyMet. This online platform would provide the usual Met services, as well as 
modernise the Neighbourhood Watch. It would act as a platform for the local community to communicate, 
request assistance and organise positive events. Utilising technology to create a sense of community in 
a usually insular city. 
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