I was tasked with rebranding the invoice financing company Gapcap. In which I produced the brand 
guidelines, web design & Iconography. The underpinning concept for the logo and visual language was the idea 
of time saving, with the logomark resemblant of the letter G and a clock face. I developed a dynamic moving logo
 and continued the notion of saving time throughout the copywriting and web design. I wanted the solution to 
be bold and playful, however retain its credibility within the financial industry. Within the brand guidelines, 
I supplied a variety of applications for the branding. From quite expressive stationary to more formal animations. 
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