The Daily Whopper Challenge is a campaign I designed for the 2018 D&AD Burger King brief.
The brief requested a non-traditional advertising campaign to promote that ‘Fire is better’.
My solution prompts the viewer to be spontaneous, bold and adventurous in life - in other words
‘get some fire in your belly’. It is designed to be self-sufficient as users generate and share
their own content within the challenges set by the brand via Burger Kind’s pre-existing Twitter platform.